Breakthrough Branding Positioning Your Library to Survive and Thrive |
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| Author:
| Jackson, Kent
Walters, Suzanne |
| ISBN: | 978-1-55570-766-8 |
| Publication Date: | May 2013 |
| Publisher: | American Library Association
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| Book Format: | Paperback |
| List Price: | USD $77.00 |
Book Description:
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Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.
Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.