Brands and Branding |
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Author:
| Clifton, Rita Simmons, John |
Series title: | The Economist Ser. |
ISBN: | 978-1-57660-350-5 |
Publication Date: | Apr 2009 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Bloomberg Press |
Book Format: | Hardback |
List Price: | USD $32.95 |
Book Description:
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With contributions from leading brand experts around the world, this delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.
With contributions from leading brand experts around the world, this delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization.