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Branded Beauty

How Marketing Changed the Way We Look

Branded Beauty( )
Author: Tungate, Mark
ISBN:978-0-7494-6181-2
Publication Date:Oct 2011
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:USD $29.95
Book Description:

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

Book Details
Pages:288
Detailed Subjects: Health & Fitness / Beauty & Grooming
Business & Economics / Advertising & Promotion
Reference / Consumer Guides
Physical Dimensions (W X L X H):6.457 x 9.488 x 0.827 Inches
Book Weight:1.294 Pounds



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