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Brandchild

Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

Brandchild( )
Author: Lindstrom, Martin
Seybold, Patricia B.
ISBN:978-0-7494-4284-2
Publication Date:Nov 2004
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:USD $29.95
Book Description:

Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Book Details
Pages:320
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):6.142 x 9.213 x 0.906 Inches
Book Weight:1.177 Pounds



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