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Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands

Brandchild( )
Author: Lindstrom, Martin
Seybold, Patricia B.
Lindstrom, Martin
Publication Date:Mar 2003
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:USD $39.95
Book Description:

An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study.

Book Details
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):6.535 x 9.488 x 0.945 Inches
Book Weight:1.441 Pounds
Author Biography
Lindstrom, Martin (Author)
Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound, Buyology: The Truth About Why We Buy, Brandwash: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Small Data: The Tiny Clues that Uncover Huge Trends. He is a columnist for Fast Company, Time Magazine, and Harvard Business Review. His work can also be seen on NBC's Today show. He has appeared in a movie documentary and has made other movie and television appearances. In 2009, Time Magazine included him in their list of the top 100 Most Influential People in The World. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency.

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