Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference |
|
Author:
| Post, Karen |
ISBN: | 978-0-07-177528-1 |
Publication Date: | Dec 2011 |
Publisher: | McGraw-Hill Education
|
Book Format: | Hardback |
List Price: | USD $33.00 |
Book Description:
|
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction?Brand Turnaroundreveals the answers ”and provides valuable lessons for anyone tasked with reviving a brand
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction?Brand Turnaroundreveals the answers ”and provides valuable lessons for anyone tasked with reviving a brand