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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference( )
Author: Post, Karen
ISBN:978-0-07-177528-1
Publication Date:Dec 2011
Publisher:McGraw-Hill Education
Book Format:Hardback
List Price:USD $33.00
Book Description:

How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction?Brand Turnaroundreveals the answers ”and provides valuable lessons for anyone tasked with reviving a brand

Book Details
Pages:288
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Personal Success
Physical Dimensions (W X L X H):6.24 x 9.212 x 0.92 Inches
Book Weight:1.223 Pounds



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