Brand Society How Brands Transform Management and Lifestyle |
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| Author:
| Kornberger, Martin |
| ISBN: | 978-0-511-80288-1 |
| Publication Date: | Jan 2011 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital download and online |
| List Price: | USD $225.00 |
Book Description:
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Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.