Brand Society How Brands Transform Management and Lifestyle |
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| Author:
| Kornberger, Martin |
| ISBN: | 978-0-511-71748-2 |
| Publication Date: | Apr 2010 |
| Publisher: | Cambridge University Press
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.