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Brand Hijack

Marketing Without Marketing

Brand Hijack( )
Author: Wipperfurth, Alex
ISBN:978-1-59184-140-1
Publication Date:Oct 2006
Publisher:Penguin Publishing Group
Imprint:Portfolio
Book Format:Paperback
List Price:USD $13.95
Book Description:

Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses industry crises such as media saturation, consumer evolution and the erosion of image marketing. However, following the book's advice will require some untraditional - even counterintuitive - steps. This type of marketing is not for everyone, you must be confident enough to stop clamouring for control and learn...
More Description

Book Details
Pages:288
Detailed Subjects: Business & Economics / Consumer Behavior
Reference / Consumer Guides
Physical Dimensions (W X L X H):5.48 x 8.46 x 0.8 Inches
Book Weight:0.59 Pounds



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