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Brand Hijack

Marketing Without Marketing

Brand Hijack( )
Author: Wipperfurth, Alex
ISBN:978-1-59184-140-1
Publication Date:Oct 2006
Publisher:Penguin Publishing Group
Imprint:Portfolio
Book Format:Paperback
List Price:USD $13.95
Book Description:

Offers practical, how-to advice on marketing that finally engages the marketplace and presents an alternative to conventional marketing wisdom.

Book Details
Pages:288
Detailed Subjects: Business & Economics / Consumer Behavior
Reference / Consumer Guides
Physical Dimensions (W X L X H):5.48 x 8.46 x 0.8 Inches
Book Weight:0.59 Pounds



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