Brand Hijack Marketing Without Marketing |
|
| Author:
| Wipperfurth, Alex |
| ISBN: | 978-1-59184-078-7 |
| Publication Date: | Feb 2005 |
| Publisher: | Penguin Publishing Group
|
| Imprint: | Portfolio |
| Book Format: | Hardback |
| List Price: | USD $24.95 |
Book Description:
|
Brand Hijack offers a practical how-to guide to,marketing that finally engages the marketplace. It,presents an alternative to conventional marketing,wisdom, one that addresses industry crises such as,media saturation, consumer evolution and the,erosion of image marketing. However, following the,book's advice will require some untraditional -,even counterintuitive - steps. This type of,marketing is not for everyone, you must be,confident enough to stop clamouring for control,and learn...
More DescriptionBrand Hijack offers a practical how-to guide to,marketing that finally engages the marketplace. It,presents an alternative to conventional marketing,wisdom, one that addresses industry crises such as,media saturation, consumer evolution and the,erosion of image marketing. However, following the,book's advice will require some untraditional -,even counterintuitive - steps. This type of,marketing is not for everyone, you must be,confident enough to stop clamouring for control,and learn to be spontaneous. brand hijacking,relies on a radical concept - letting go.