Borrowing Brilliance The Six Steps to Business Innovation by Building on the Ideas of Others |
|
| Author:
| Murray, David Kord |
| ISBN: | 978-1-59240-580-0 |
| Publication Date: | Oct 2010 |
| Publisher: | Penguin Publishing Group
|
| Imprint: | Avery |
| Book Format: | Paperback |
| List Price: | USD $24.00 |
Book Description:
|
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In
Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process...
More Description In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".
As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:
?Defining-Define the problem you're trying to solve.
?Borrowing-Borrow ideas from places with a similar problem.
?Combining-Connect and combine these borrowed ideas.
?Incubating-Allow the combinations to incubate into a solution.
?Judging-Identify the strength and weakness of the solution.
?Enhancing-Eliminate weak points while enhancing strong ones.
Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.