Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant |
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| Author:
| Kim, W. Chan
Mauborgne, Renee |
| Narrated by:
| Furman, Z. |
| ISBN: | 978-1-4498-9357-6 |
| Publication Date: | Sep 2006 |
| Publisher: | Recorded Books, Inc.
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| Book Format: | Downloadable audio file |
| List Price: | USD $24.00 |
Book Description:
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In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenEe Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenEe Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.