Blue Ocean Classics |
|
| Author:
| Kim, W. Chan
Mauborgne, Renée |
| Narrated by:
| Menasche, Steve |
| ISBN: | 978-1-4690-7630-0 |
| Publication Date: | Aug 2019 |
| Publisher: | Ascent Audio
|
| Book Format: | Downloadable audio file |
| List Price: | USD $65.00 |
Book Description:
|
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.