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Beyond Price

Differentiate Your Company in Ways That Really Matter

Beyond Price( )
Author: Finfrock, Robert D.
Plantes, Mary Kay
ISBN:978-1-929774-73-9
Publication Date:Oct 2008
Publisher:Greenleaf Book Group
Book Format:Hardback
List Price:USD $22.95
Book Description:

Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. "Beyond Price" will teach readers how to innovate their business models to escape the gravity of commoditisation and price-driven competition. Business leaders will find immediate value in this systematic guide to transforming a company from one-of-many to one-of-a-kind, a company whose offerings competitors will find...
More Description

Book Details
Pages:228
Detailed Subjects: Business & Economics / Management
Physical Dimensions (W X L X H):8.97 x 6.045 Inches
Book Weight:0.849 Pounds



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