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Beans

Four Principles for Running a Business in Good Times or Bad

Beans( )
Author: Yerkes, Leslie
Decker, Charles
Nelson, Bob
ISBN:978-0-7879-7167-0
Publication Date:Oct 2003
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to...
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