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Beans

Four Principles for Running a Business in Good Times or Bad

Beans( )
Author: Yerkes, Leslie
Decker, Charles
Nelson, Bob
ISBN:978-0-7879-6764-2
Publication Date:Jun 2003
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Hardback
List Price:USD $24.95
Book Description:

Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process.



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