Beans Four Principles for Running a Business in Good Times or Bad |
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Author:
| Yerkes, Leslie Decker, Charles Nelson, Bob |
ISBN: | 978-0-7879-6764-2 |
Publication Date: | Jun 2003 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Jossey-Bass |
Book Format: | Hardback |
List Price: | USD $24.95 |
Book Description:
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Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process.
Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process.