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Assembled in Japan

Electrical Goods and the Making of the Japanese Consumer

Assembled in Japan( )
Author: Partner, Simon
ISBN:978-0-520-21939-7
Publication Date:Jan 2000
Publisher:University of California Press
Book Format:Paperback
List Price:USD $33.95
Book Description:

Assembled in Japan investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth policy, but rather an explosion of domestic consumer...
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Book Details
Pages:320
Detailed Subjects: Business & Economics / Consumer Behavior
Technology & Engineering / History
Technology & Engineering / Electrical
Physical Dimensions (W X L X H):6.045 x 8.892 x 0.769 Inches
Book Weight:0.942 Pounds



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