All Consumers Are Not Created Equal The Differential Marketing Strategy for Brand Loyalty and Profits |
|
| Author:
| Hallberg, Garth |
| ISBN: | 978-0-471-12004-9 |
| Publication Date: | Oct 1995 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $60.00 |
Book Description:
|
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment.
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment.