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Advertising to Children EBook

Advertising to Children EBook( )
Author: Lusted, Marcia Amidon
Series title:Essential Viewpoints Ser.
ISBN:978-1-306-23239-5
Publication Date:Jan 2008
Publisher:ABDO Publishing Company
Imprint:Essential Library
Book Format:Ebook
List Price:USD $34.22
Book Description:

This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography,...
More Description

Book Details
Pages:114
Author Biography
Lusted, Marcia Amidon (Author)
Marcia Amidon Lusted is a published author of over forty nonfiction books for children and young adults. She is also an assistant editor for the Cobblestone Publishing magazine group, and an instructor for the Institute of Children's Literature. Her titles include: Wisconsin: The Badger State, Ohio: The Buckeye State, Illinois: The Prairie State, Cosmelic Surgery Essential Viewpoints and Social Networking - MySpace, Facebook, and Twitter.

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