Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Advertising in Contemporary Society

Perspectives Toward Understanding

Advertising in Contemporary Society( )
Author: Rotzoll, Kim B.
Haefner, James E.
Hall, Steven R.
ISBN:978-0-252-06542-2
Publication Date:Aug 1996
Publisher:University of Illinois Press
Book Format:Paperback
List Price:USD $21.00
Book Description:

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

 

Book Details
Pages:224
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6 x 9 x 0.67 Inches
Book Weight:0.74 Pounds



Featured Books

Good and Mad
Traister, Rebecca
Paperback: $18.00
Parable of the Talents
Butler, Octavia E.
Paperback: $19.99
The Book of Love
Link, Kelly
Hardback: $31.00

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.