Advertising and the Mind of the Consumer What Works, What Doesn't, and Why |
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| Author:
| Sutherland, Max
Sylvester, Alice |
| ISBN: | 978-1-74175-599-2 |
| Publication Date: | Oct 2009 |
| Publisher: | Allen & Unwin
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| Book Format: | Paperback |
| List Price: | USD $29.95 |
Book Description:
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Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.;;
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.;;