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Adland

A Global History of Advertising

Adland( )
Author: Tungate, Mark
ISBN:978-0-7494-5217-9
Publication Date:Jul 2007
Publisher:Ebsco Publishing
Book Format:Undefined
List Price:USD $39.95
Book Description:

Adlandis a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns.Adlandfocuses on key players in the industry and features exclusive interviews with...
More Description

Book Details
Pages:278
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6 x 9 x 1.36 Inches
Book Weight:1.45 Pounds



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