A la Caza del Tesoro En el Interior de la Mente del Nuevo Consumidor |
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| Author:
| Silverstein, Michael J. |
| ISBN: | 978-84-96627-19-2 |
| Publication Date: | May 2007 |
| Publisher: | Empresa Activa
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| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
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In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying marketplace. Consuming has become a Treasure Hunt, concludes the author, a constant search for the perfect value every time. What Silverstein uncovers is a financially savvy society, well-educated in the business of buying men, women, and families who know what they want.
In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying marketplace. Consuming has become a Treasure Hunt, concludes the author, a constant search for the perfect value every time. What Silverstein uncovers is a financially savvy society, well-educated in the business of buying men, women, and families who know what they want.