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A la Caza del Tesoro

En el Interior de la Mente del Nuevo Consumidor

A la Caza del Tesoro( )
Author: Silverstein, Michael J.
ISBN:978-84-96627-19-2
Publication Date:May 2007
Publisher:Empresa Activa
Book Format:Paperback
List Price:USD $19.95
Book Description:

In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying marketplace. Consuming has become a Treasure Hunt, concludes the author, a constant search for the perfect value every time. What Silverstein uncovers is a financially savvy society, well-educated in the business of buying men, women, and families who know what they want.

Book Details
Pages:379
Physical Dimensions (W X L X H):5.53 x 8.36 x 1.06 Inches
Book Weight:1.03 Pounds



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