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A Theory of Genericization on Brand Name Change
A Theory of Genericization on Brand Name Change
(
)
Author:
Clankie, Shawn
Series title:
Studies in Onomastics
ISBN:
978-0-7734-6955-6
Publication Date:
Jan 2002
Publisher:
Edwin Mellen Press, The
Book Format:
Hardback
List Price:
USD $109.95
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Book Details
Pages:
244
Detailed Subjects:
Reference / Consumer Guides
Book Weight:
1.148 Pounds
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