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A Theory of Genericization on Brand Name Change

A Theory of Genericization on Brand Name Change( )
Author: Clankie, Shawn
Series title:Studies in Onomastics
ISBN:978-0-7734-6955-6
Publication Date:Jan 2002
Publisher:Edwin Mellen Press, The
Book Format:Hardback
List Price:USD $109.95
Book Details
Pages:244
Detailed Subjects: Reference / Consumer Guides
Book Weight:1.148 Pounds



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