A Guide to Empirical Research in Communication Rules for Looking |
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Author:
| Sumser, John R. (Robert) |
ISBN: | 978-0-7619-2222-3 |
Publication Date: | Oct 2000 |
Publisher: | SAGE Publications, Incorporated
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Book Format: | Paperback |
List Price: | USD $66.95 |
Book Description:
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Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field...
More Description
Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author′s easy writing style lends both interest and clarity to this introductory communication text.