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A Guide to Empirical Research in Communication

Rules for Looking

A Guide to Empirical Research in Communication( )
Author: Sumser, John R. (Robert)
ISBN:978-0-7619-2222-3
Publication Date:Oct 2000
Publisher:SAGE Publications, Incorporated
Book Format:Paperback
List Price:USD $66.95
Book Description:

Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field...
More Description

Book Details
Pages:248
Detailed Subjects: Social Science / Methodology
Social Science / Research
Physical Dimensions (W X L X H):6 x 9 x 0.7 Inches
Book Weight:0.75 Pounds



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