A Genie's Wisdom A Fable of How a CEO Learned to Be a Marketing Genius |
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Author:
| Trout, Jack |
ISBN: | 978-0-471-23608-5 |
Publication Date: | Nov 2002 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley |
Book Format: | Hardback |
List Price: | USD $46.00 |
Book Description:
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The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.
The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.