Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

A Genie's Wisdom

A Fable of How a CEO Learned to Be a Marketing Genius

A Genie's Wisdom( )
Author: Trout, Jack
ISBN:978-0-470-25622-0
Publication Date:Aug 2007
Publisher:John Wiley & Sons, Incorporated
Book Format:Digital download
List Price:Contact Supplier contact Contact Supplier contact
Book Description:

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of...
More Description

Book Details
Pages:128
Author Biography
Trout, Jack (Author)
John Francis Trout was born in Manhattan, New York on January 31, 1935. He graduated from Iona College and then served as a flight navigator in the Navy. Afterward, he got a job in General Electric's advertising and training program. He later joined Uniroyal as a division advertising manager. In 1967, he went to work for Al Ries at his advertising agency, Ries Cappiello Colwell. Trout eventually became its president and a partner, and the agency became known as Trout and Ries. They worked together until 1994, when Trout started his own firm, Trout and Partners.

Trout wrote numerous books including Positioning: The Battle for Your Mind with Al Ries, Differentiate or Die: Survival in Our Era of Killer Competition with Steve Rivkin, and Repositioning: The New Battle for Your Mind with Steve Rivkin. He died from intestinal cancer on June 4, 2017 at the age of 82.

030



Featured Books

Parable of the Sower
Butler, Octavia E.
Paperback: $19.99
The Devil and Miss Prym
Coelho, Paulo
Paperback: $15.99
The Odyssey
Homer
Hardback: $17.95

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.