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22 Immutable Laws of Branding

22 Immutable Laws of Branding( )
Author: Ries, Al
Ries, Laura
Read by: Ries, Al
Ries, Laura
ISBN:978-0-06-087101-7
Publication Date:Jul 2005
Publisher:HarperCollins Publishers
Book Format:Downloadable audio file
List Price:USD $6.99
Book Description:

Branding.

Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.

The only question is, how do you do it?

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles...
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