Your Ad Here The Cool Sell of Guerrilla Marketing |
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Author:
| Serazio, Michael |
ISBN: | 978-0-8147-8590-4 |
Publication Date: | Apr 2013 |
Publisher: | New York University Press
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Book Format: | Paperback |
List Price: | AUD $62.99 |
Book Description:
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Investigates the rise of guerrilla marketing as a way of understanding increasingly covert and interactive flows of commercial persuasion.
Investigates the rise of guerrilla marketing as a way of understanding increasingly covert and interactive flows of commercial persuasion.