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Wonder Woman

Marketing Secrets for the Trillion Dollar Customer

Wonder Woman( )
Author: Ellwood, Iain
Shekar, Sheila
ISBN:978-0-230-20160-6
Publication Date:May 2008
Publisher:Palgrave Macmillan Limited
Book Format:Hardback
List Price:AUD $79.95
Book Description:

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

Book Details
Pages:240
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):16.485 x 24.257 x 2.057 cm
Book Weight:0.554 Kilograms



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