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Women's Sport and Spectacle

Gendered Television Coverage and the Olympic Games

Women's Sport and Spectacle( )
Author: Daddario, Gina
ISBN:978-0-275-95856-5
Publication Date:Jan 1998
Publisher:ABC-CLIO, LLC
Imprint:Greenwood
Book Format:Hardback
List Price:AUD $107.95
Book Description:

Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to...
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