Value Pack Principles of Marketing Global Edition + MyMarketingLab with EText

This pack contains 1 copy of Principles of Marketing Global edition and 1 printed access card to MyMarketingLab with eText.

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of...
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This pack contains 1 copy of Principles of Marketing Global edition and 1 printed access card to MyMarketingLab with eText.

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. The duration of access to MyMarketingLab is set by your instructor for your specific unit of study.