The Sonic Boom How Sound Transforms the Way We Think, Feel, and Buy |
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Author:
| Beckerman, Joel Gray, Tyler |
ISBN: | 978-0-544-57016-0 |
Publication Date: | Feb 2016 |
Publisher: | Houghton Mifflin Harcourt Publishing Company
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Book Format: | Paperback |
List Price: | AUD $24.99 |
Book Description:
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A sonic branding expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.
A sonic branding expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.