The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers |
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| Author:
| Metz, Adam |
| ISBN: | 978-0-07-175918-2 |
| Publication Date: | Aug 2011 |
| Publisher: | McGraw-Hill Education (Australia) Pty Limited
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| Book Format: | Hardback |
| List Price: | Contact Supplier contact
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Book Description:
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The next step in social marketing! Moving beyond basic tactics to building an organization-wide customer-relationship strategy
The next step in social marketing! Moving beyond basic tactics to building an organization-wide customer-relationship strategy