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The Real Pepsi Challenge

How One Pioneering Company Broke Color Barriers in 1940s American Business

The Real Pepsi Challenge( )
Author: Capparell, Stephanie
ISBN:978-0-7432-6572-0
Publication Date:Apr 2008
Publisher:Simon & Schuster Australia
Imprint:Free Press
Book Format:Paperback
List Price:AUD $29.99
Book Description:

In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted chapter. In the late 1940s and early 1950s, as Jackie Robinson changed the face of baseball, a group of African-American businessmen -- twelve at its peak -- changed the face of American business by being among the first...
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Author Biography
Capparell, Stephanie (Author)
Stephanie Capparell, a journalist for more than 20 years, is a special writer for "The Wall Street Journal's" Marketplace front page. She lives in New York City.

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