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The Origin of Brands

Discover the Natural Laws of Product Innovation and Business Survival

The Origin of Brands( )
Author: Ries, Al
Ries, Laura
ISBN:978-0-06-057014-9
Publication Date:May 2004
Publisher:HarperCollins Publishers
Book Format:Hardback
List Price:AUD $38.95
Book Description:

What Charles Darwin did for biology, Al and Laura Ries do for branding.

In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to...
More Description

Book Details
Pages:320
Detailed Subjects: Business & Economics / Marketing / General
Reference / Consumer Guides
Business & Economics / Management
Physical Dimensions (W X L X H):13.97 x 20.955 x 2.667 cm
Book Weight:0.464 Kilograms



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