The Nature and Origins of Mass Opinion |
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| Author:
| Zaller, John R. |
| Contribution by:
| Chong, Dennis
Kuklinski, James H. |
| Series title: | Cambridge Studies in Public Opinion and Political Psychology Ser. |
| ISBN: | 978-0-521-40786-1 |
| Publication Date: | Aug 1992 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | AUD $54.95 |
Book Description:
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A comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences is developed and applied to the dynamics of public opinion on a broad range of subjects.
A comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences is developed and applied to the dynamics of public opinion on a broad range of subjects.