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The Market Research Toolbox

A Concise Guide for Beginners

The Market Research Toolbox( )
Author: McQuarrie, Edward F. (Francis)
ISBN:978-1-4129-1319-5
Publication Date:Jun 2005
Publisher:SAGE Publications, Incorporated
Book Format:Paperback
List Price:AUD $119.00
Book Description:

If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the...
More Description

Book Details
Pages:224
Detailed Subjects: Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):15.24 x 22.86 x 1.524 cm
Book Weight:0.313 Kilograms



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