The Future of the Mass Audience |
|
| Author:
| Neuman, W. Russell |
| ISBN: | 978-0-521-41347-3 |
| Publication Date: | Jan 1992 |
| Publisher: | Cambridge University Press
|
| Book Format: | Hardback |
| List Price: | AUD $150.95 |
Book Description:
|
Focusing on how technology and economics will influence public communication, this study considers whether electronic media and the use of personal computers will lead to a fragmentation or "demassification" of mass audiences.
Focusing on how technology and economics will influence public communication, this study considers whether electronic media and the use of personal computers will lead to a fragmentation or "demassification" of mass audiences.