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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing( )
Author: Safko, Lon
ISBN:978-0-07-180113-3
Publication Date:Sep 2012
Publisher:McGraw-Hill Education
Book Format:Paperback
List Price:AUD $34.95
Book Description:

Turbocharge your marketing efforts with the powerful FUSE! strategy

The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.

Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion...
More Description

Book Details
Pages:288
Detailed Subjects: Computers / Internet / Social Media
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):15.49 x 23.11 x 1.52 cm
Book Weight:0.391 Kilograms



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