Essential Brand Book |
|
| Author:
| Ellwood, Iain |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-3863-0 |
| Publication Date: | Aug 2002 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Paperback |
| List Price: | AUD $79.00 |
Book Description:
|
Build brand value and challenge current brand industry issues with this ultimate resource, including over 100 business models and techniques in four key areas: brand communication, definition, equity and strategy.
Build brand value and challenge current brand industry issues with this ultimate resource, including over 100 business models and techniques in four key areas: brand communication, definition, equity and strategy.