Essential Brand Book |
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Author:
| Ellwood, Iain |
Series title: | Kogan Page Ser. |
ISBN: | 978-0-7494-3863-0 |
Publication Date: | Aug 2002 |
Publisher: | Kogan Page, Limited
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Book Format: | Paperback |
List Price: | AUD $79.00 |
Book Description:
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Build brand value and challenge current brand industry issues with this ultimate resource, including over 100 business models and techniques in four key areas: brand communication, definition, equity and strategy.
Build brand value and challenge current brand industry issues with this ultimate resource, including over 100 business models and techniques in four key areas: brand communication, definition, equity and strategy.