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The Essential Brand Book

Over 100 Techniques to Increase Brand Value

The Essential Brand Book( )
Author: Ellwood, Iain
Series title:Kogan Page Ser.
ISBN:978-0-7494-3863-0
Publication Date:Aug 2002
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $79.00
Book Description:

Build brand value and challenge current brand industry issues with this ultimate resource, including over 100 business models and techniques in four key areas: brand communication, definition, equity and strategy.

Book Details
Pages:336
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):15.601 x 23.401 x 2.499 cm
Book Weight:0.49 Kilograms



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