The Eng@ged Customer The New Rules of Internet Direct Marketing |
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| Author:
| Brondmo, Hans Peter |
| ISBN: | 978-0-7499-2237-5 |
| Publication Date: | Feb 2002 |
| Publisher: | Little, Brown Book Group Limited
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| Imprint: | Piatkus Books |
| Book Format: | Paperback |
| List Price: | AUD $39.99 |
Book Description:
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E-mail marketing is the new hot frontier in e-commerce. E-mail is the most powerful direct marketing vehicle that has ever existed. The Eng@ged Customer is packed with strategies for using e-mail to create and maintain profitable, long-lasting customer relationships.
E-mail marketing is the new hot frontier in e-commerce. E-mail is the most powerful direct marketing vehicle that has ever existed. The Eng@ged Customer is packed with strategies for using e-mail to create and maintain profitable, long-lasting customer relationships.