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The End of Fashion

How Marketing Changed the Clothing Business Forever

The End of Fashion( )
Author: Agins, Teri
ISBN:978-0-06-095820-6
Publication Date:Oct 2000
Publisher:HarperCollins Publishers
Book Format:Paperback
List Price:AUD $32.95
Book Description:

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from...
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Book Details
Pages:352
Detailed Subjects: Design / Fashion & Accessories
Business & Economics / Marketing / General
Business & Economics / Industries / Fashion & Textile Industry
Physical Dimensions (W X L X H):13.487 x 20.32 x 2.007 cm
Book Weight:0.268 Kilograms



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