The Dragonfly Effect Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change |
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Author:
| Aaker, Jennifer Smith, Andy |
As told to:
| Adler, Carlye |
Foreword by:
| Heath, Chip |
Afterword by:
| Ariely, Dan |
ISBN: | 978-0-470-61415-0 |
Publication Date: | Sep 2010 |
Publisher: | John Wiley & Sons Australia, Limited
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Imprint: | Jossey-Bass |
Book Format: | Hardback |
List Price: | AUD $42.95 |
Book Description:
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Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.