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The Corporate Eye

Photography and the Rationalization of American Commercial Culture, 1884-1929

The Corporate Eye( )
Author: Brown, Elspeth H.
Series title:Studies in Industry and Society
ISBN:978-0-8018-8970-7
Publication Date:Feb 2008
Publisher:Johns Hopkins University Press
Book Format:Paperback
List Price:AUD $79.00
Book Description:

In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology.

In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate...
More Description

Book Details
Pages:348
Detailed Subjects: Photography / Commercial
Photography / Business Aspects
Physical Dimensions (W X L X H):15.24 x 22.86 x 2.007 cm
Book Weight:0.523 Kilograms



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