The Business of Children's Entertainment |
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Author:
| Pecora, Norma Odom |
Series title: | The Guilford Communication Ser. |
ISBN: | 978-1-57230-774-2 |
Publication Date: | May 2002 |
Publisher: | Guilford Publications
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Book Format: | Paperback |
List Price: | AUD $68.99 |
Book Description:
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Drawing on historical background and case studies, this book looks at the development of children as targets of the media and commercial industries and examines the economic and social forces that have defined the evolution of children's entertainment.
Drawing on historical background and case studies, this book looks at the development of children as targets of the media and commercial industries and examines the economic and social forces that have defined the evolution of children's entertainment.