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The Business of Children's Entertainment

The Business of Children's Entertainment( )
Author: Pecora, Norma Odom
Series title:The Guilford Communication Ser.
ISBN:978-1-57230-774-2
Publication Date:May 2002
Publisher:Guilford Publications
Book Format:Paperback
List Price:AUD $68.99
Book Description:

Drawing on historical background and case studies, this book looks at the development of children as targets of the media and commercial industries and examines the economic and social forces that have defined the evolution of children's entertainment.

Book Details
Pages:190
Detailed Subjects: Business & Economics / Marketing / Research
Performing Arts / Film / General
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):15.8 x 22.4 x 1.2 cm
Book Weight:0.286 Kilograms



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