The Business of Children's Entertainment |
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| Author:
| Pecora, Norma Odom |
| Series title: | The Guilford Communication Ser. |
| ISBN: | 978-1-57230-280-8 |
| Publication Date: | Feb 1998 |
| Publisher: | Guilford Publications
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| Book Format: | Hardback |
| List Price: | AUD $78.99 |
Book Description:
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For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a...
More DescriptionFor the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.