The 50 Plus Market Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies |
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| Author:
| Stroud, Dick |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-4939-1 |
| Publication Date: | Feb 2007 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | AUD $79.00 |
Book Description:
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Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consumer habits of the 50-plus market.
Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consumer habits of the 50-plus market.