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The 50-Plus Market

Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies

The 50-Plus Market( )
Author: Stroud, Dick
Series title:Kogan Page Ser.
Publication Date:Feb 2007
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $79.00
Book Description:

Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consumer habits of the 50-plus market.

Book Details
Detailed Subjects: Business & Economics / Marketing / General
Social Science / Gerontology
Physical Dimensions (W X L X H):15.499 x 23.401 x 2.4 cm
Book Weight:0.524 Kilograms

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